Engaged by the largest Fire Department in the United States to reimagine communications and marketing strategy.
Answering the Call
The Office of Public Information responds to well over 1M media requests a year about emergencies happening across the five boroughs.
- We revamped their process to respond to media requests.
- Created a social media plan and strategy to respond to events in real time.
- Established daily communications channels between the agency and other government agencies.
Engaged for all public facing marketing efforts including recruiting advertising, annual reports, signage, recruitment flyers, social media graphics, promotion of the yearly calendar, and collaboration with the Empire State Building and NYSE for earned advertising.
Lead communications efforts to 17,000 uniformed and civilian employees including: communicating to a large union workforce, development of a federally funded employee engagement portal; managing messaging from Mayor and Fire Commissioner; facilitating DE&I efforts through engagement efforts.
Redesigning employee and intra-agency communications as it relates to emergencies.
Ensuring HIPAA compliance in public and employee facing documents and materials.
Developing and expanding employee training website